Digital Product Launches
I've architected several high-impact, 8-figure product launches and conversion funnels, drawing on extensive experience crafting launch content for digital courses. My digital product work spans full-funnel copywriting, brand messaging creation, and product positioning.
I also created a proprietary copywriting framework that I taught inside my own copywriting ad messaging program and as a consultant for multiple business coaching professionals. Over the course of five years, I taught over 2,000 students.
Below is a selection of samples from my digital product launch & conversion funnel work.
James Wedmore's Business by Design program is one of the go-to digital courses for entrepreneurs looking to build and scale their online business. I wrote direct response copy for several Business By Design product launches, as well as new introductory products, like the Nail Your Niche Masterclass. My ads, landing pages, and emails were used across multiple years. I also provided templated emails and ad copy for affiliates supporting James’ programs.
My content led millions of dollars of digital course products sold. It also led to James hiring me on to be his copywriting coach in his Next Level mastermind program.
Key Samples:
The Product Boss approached me with a challenge: overhaul their entire marketing funnel messaging and asset copy ahead of their launch for their digital course: The Product Boss.
I executed the project over four weeks, writing new sales pages, emails, workshop landing pages, ads, and SMS flows. Not only did my new messaging and content increase conversion rates across their launch phases, but the team was so pleased, they hired me for their ongoing copywriting needs, including future launch copy, newsletters, and a website rewrite.
Key Samples:
Additional Samples
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EMAIL SEQUENCES
