Paid Media Copywriting
The Seabrooke Series Campaign With
(In partnership with Croud Agency)
When Honda Marine announced their new Seabrooke Series boat, they needed a robust digital campaign that included paid media and paid social.
Vert (now Croud) approached me to write advertising copy for awareness, consideration, and conversion phases across Facebook, Instagram, Google Search, and Performance Max.
The Deets
Each phase of the consumer journey had a unique messaging angle and several target audiences to address. I applied these angles across a wide variety of search terms and platforms, creating a comprehensive paid media campaign that targeted new and experienced boat lovers. The result was a high-traffic, high-converting launch for the Seabrooke Series.
Process & Results
Catering Sweepstakes For
(In partnership with Croud Agency)
City Barbeque is known for their delicious, smoked meat and regional sauces that bring customers the best of BBQ. While I worked with Vert Agency (now Croud) on several campaigns to highlight promotions and new menu items for City Barbeque, the standout was their Wedding Catering Sweepstakes. The goal of the campaign was to encourage engaged couples to enter to win a free catered wedding, yes, but ultimately to raise awareness for City Barbecue’s high-end catering.
The Deets
This campaign included a unique challenge in both raising awareness and encouraging conversion through sweepstakes entry. Many of our target audiences weren’t aware of City Barbecue’s catering options. They also didn’t immediately think of “high-end catering.” I wrote several ad concepts across digital channels to shift perception of City Barbecue’s catering offerings, introduce the sweepstakes, and encourage couples to learn more about their catering and enter to win a free, catered wedding.