SEO Copywriting Samples
On-Page Content for
(In partnership with Croud Agency)
Amazon Music's On-Page SEO Project is a large-scale, multi-stakeholder initiative with a large team of writers. We're responsible for producing and optimizing thousands of pages for the streaming platform.
The project doesn't just require excellent SEO copywriting skills, but also the ability to manage multiple workstreams, leverage AI tools for research, adhere to robust brand standards, seamlessly adapt to brand voice, and perform detailed quality analysis to ensure pages are fully optimized, informative, user-friendly, and follow Amazon's guidelines.
The Deets
Each month, I write 20-40 song pages for the Amazon Music platform. That process includes researching assigned songs and writing in-depth content for each one. Each page must adhere to strict brand standards and match the overall Amazon brand voice. It also must score within targeted SEO and AEO ranges. Tools used for the project include Clearscope, CopyLeaks, Hemingway, and Grammarly.
The Process
Long-form content for
(Now LarryLudwig.com)
For years, I served as the primary copywriter for www.shivarweb.com, a marketing education website. I wrote over one hundred long-form SEO blogs and articles to scale the site’s organic traffic. My content drove thousands of monthly visitors to the site, increasing the website's valuation and readying it for sale.
ShivarWeb was sold in 2021 and remains a high-ranking site for marketing education today.
The Deets
Each month, I wrote articles on a variety of marketing topics, from how-to guides like Thank You Page Best Practices to website platform reviews and domain buying guides. I used tools like AHREFS and SEMRush to identify linking opportunities and help optimize meta data. I was also responsible for uploading and posting the approved articles to the site.
The Process
ShivarWeb is now owned by Larry Ludwig, and while a decent amount of my content continues to exist there, thanks to the genius of the Wayback Machine, you can see some of my original work below.
The Work
